Category Archives: ICICIDirect

ICICIDirect – Mutual Fund SIPs – Feature Required

One feature I would love to see in ICICIDirect’s implementation of MF SIPs is the ability to query the list of existing SIPs in different ways. This screen shot shows what exists now: This page is a just a list of active SIPs. While it does provide the basic functionality of working with Mutual Fund… Read More »

ICICIDirect – Mutual Fund SIPs – Improvements & New Features

I have used ICICIDirect for a long time and have watched with interest and appreciation their continuous efforts to innovate and improve the end user experience. Their platform was the first to offer many new features like SIPs in Mutual Funds. They did stumble with the implementation of various features. For example when they introduced… Read More »

More ICICIDirect Stupidities – Purchasing a Mutual Fund, Growth Option

I have had a long running love-hate relationship with ICICIDirect for half a decade now. More hate than love. Their platform is closely integrated with the ICICI Bank online banking platform and that makes things very convenient. Of course I haven’t looked at what others like Share Khan & Reliance Money are doing now in… Read More »

ICICIDirect Trying To Trick Retail Mutual Fund Investors, Again!

ICICIDirect is know for it’s shady practices. They are at it again with the SEBI ruling on Mutual Fund Entry Loads which comes in to effect today (August 1, 2009). I will show you how they are out to confuse people and how their entire approach is crafted to benefit the rich customers at the… Read More »

ICICIDirect’s New Message On Mutual Fund Purchase Page

The new direct sales no-load criteria for Mutual Funds in India came into effect on January 4, 2008. Under this investors are not charged an entry load if they purchase directly from the AMC. The operative word is “direct”. I have seen a lot of discussion on this issue on our internal mailing lists at… Read More »